Our Story

Our mission is to provide you with healthier homes for your family and the environment.

At Raecare, our mission is simple: to help you create a healthier home — one that’s safe for your family, gentle on the environment, and free from harmful chemicals.

Raecare was founded in 2019 with a belief that cleaning should never come at the cost of your well-being. Like many families, we wanted a spotless home — but not at the expense of our children’s health or the planet’s future.

Our journey began not in a boardroom, but at home, as concerned parents. When we became parents to two children with eczema and sensitive, allergy-prone skin, we quickly saw the hidden cost of conventional cleaning. The strong chemical smells, skin flare-ups, and frequent coughing weren’t just coincidences. They were signs that our everyday cleaners — many of which we thought were “safe” — were loaded with harsh, toxic ingredients.

We were frustrated. We were worried. And we were determined to do something about it.

Backed by experience in the chemical and manufacturing industries, we decided to take matters into our own hands. What began as late-night research and small-batch experiments soon grew into a purpose-driven brand: Raecare — a range of effective, plant-based, non-toxic cleaners made to protect what matters most.

We formulated each product with care, choosing biodegradable ingredients and natural essential oils over synthetic fragrances and harsh additives. Our goal was to create something that worked — powerful enough to tackle grease and grime, but safe enough to use around newborns, toddlers, pets, and anyone with sensitive skin.

Today, Raecare stands for more than just cleaning. It represents a shift — a move toward safer homes, informed choices, and mindful living. With every bottle, we aim to inspire families to #StayClean without compromise.

What makes Raecare different?

  • 🌱 Plant-based and biodegradable

  • 🚫 Free from parabens, phosphates, chlorine, and other harsh chemicals

  • 🧴 Scented naturally with essential oils

  • 🐰 Cruelty-free — never tested on animals

  • 👶 Safe for babies, pets, and allergy-prone skin

We believe cleaning shouldn’t just leave your home looking good — it should leave you feeling good too. That’s why every Raecare product is made with a deep respect for people, animals, and the environment.

We’re proud to be a Malaysian-born company with global values, growing one conscious home at a time. And we’re just getting started.

Let’s build a cleaner future, together.